Singapore, 17 December 2025 — Sincere Healthcare Group (“Sincere”) Singapore, a leading provider of
reproductive health, fertility medicine and women’s and men’s health services, today announced the
integration of Landmark Medical Centre (“Landmark”), a well-established healthcare provider in Johor Bahru since 2005. Under the agreement, Sincere holds a 51 percent stake in Landmark, marking a major step in its regional growth strategy and commitment to specialist-led care across Singapore and Malaysia.
Partnership Anchored on Clinical Heritage and Shared Values
Both organisations were founded by respected clinicians dedicated to ethical practice and patient-first care. Landmark’s legacy was shaped by Dr Robert Luk Tai Kong, whose standards and leadership built the centre’s trusted reputation. Today, this heritage continues under the stewardship of Dr Lucas Luk, Managing & Medical Director, who is leading Landmark into its next phase of growth. Sincere, meanwhile, carries forward the pioneering spirit of Prof Ng Soon Chye, a fertility expert credited with significant milestones in Assisted Reproductive Technologies (ART), and has grown into a multi-centre network expanding into gynaecology, andrology, robotic gynaecological surgery and colorectal surgery.
“Landmark has always been a boutique, purpose-built hospital focused on specialised care in selected disciplines where we can uphold the highest standards of safety, personal attention, and clinical integrity. Partnering with Sincere enables us to preserve our heritage while expanding our capabilities, so our patients continue to receive care that is precise, personalised, and guided by strong medical values,” said Dr Lucas Luk, Managing & Medical Director, Landmark Medical Centre.
Strengthening a Cross-Border Care Pathway
The integration positions Landmark as a key gateway in Sincere’s cross-border patient pathway, supporting coordinated specialist care and integrated wellness services. Its central Johor Bahru location, together with Sunway Grid Hub at Sunway City Iskandar Puteri in obstetrics, gynecology and fertility treatment.
“This integration strengthens our regional healthcare network and expands specialist access in women’s and men’s health. By combining Landmark’s trusted legacy with Sincere’s capabilities, we are building a more connected, sustainable ecosystem to serve patients across Singapore and Malaysia,” said Ms Koh Lee Lee, Group Chief Executive Officer, Sincere Healthcare Group.
With natural entry points at Woodlands and Tuas, enhances reach and accessibility for local and international patients. The partnership also supports Singapore-based patients seeking specialist care in
Johor Bahru.
Advancing Women’s and Men’s Specialist Care
This integration creates opportunities for subspecialty development, knowledge sharing and enhanced
continuity of care. Both Sincere and Landmark have strong roots in obstetrics and gynaecology, women’s
health and men’s health, with plans to expand clinical programmes, strengthen surgical services and support patient pathways from screening to treatment.
“Landmark and Sincere share the same belief that medicine must always begin with compassion, science, and doing what is right for patients. This integration gives us the opportunity to uplift care standards, share expertise, and make meaningful improvements in the lives of the people we serve,” said Prof Ng Soon Chye, Medical Chairman, Sincere Healthcare Group.
Prof Ng Soon Chye with distinguished guests at the Sincere – Landmark Medical Centre official signing ceremony.
Growth, Innovation and Future Development
The partnership opens pathways for service expansion, talent exchange, and clinical innovation. Sincere will continue investing in medical programmes, digital transformation, and advanced health technologies,
ensuring patients benefit from modern, evidence-based care.
“We view this integration as a long-term commitment to growing specialist healthcare in Johor Bahru. With Landmark’s trusted legacy and Sincere’s established expertise in reproductive medicine, we are poised to build a stronger, sustainable ecosystem that advances women’s and men’s health services for the region,” added Ms Koh.
Landmark will continue operating under its respected name while progressively aligning its clinical
frameworks, operational processes, and strategic initiatives with Sincere. Patients can expect continuity of care, with expanded access to specialised services across the combined network.
About Sincere Healthcare Group
Sincere Healthcare Group is a private healthcare network in Singapore and Malaysia specialising in obstetricsand gynaecology (O&G), reproductive medicine, fertility care, and advanced women’s and men’s health services. Its centres provide comprehensive programmes including IVF, andrology, prenatal care, diagnostics, minimally invasive surgery and women’s health screening. Supported by experienced specialists, modern laboratories and technology-enabled systems, Sincere serves local and international patients seeking ethical, evidence-based care. Its portfolio also includes colorectal conditions, endoscopy, colonoscopy and laparoscopic surgical services. Expanding its regional presence, Sincere has established a Patient Liaison Centre in Shanghai, China, to support patients seeking fertility consultations and coordinated cross-border care.
About Landmark Medical Centre
Landmark Medical Centre is a well-established healthcare provider in Johor Bahru, founded in 2005 and
recognised for its trusted legacy, strong clinical leadership, and commitment to patient-centred care. It
offers multidisciplinary services with core strengths in women’s health, obstetrics and gynaecology, surgical care, and general health services. Guided by medical integrity and long-standing community relationships, Landmark continues to deliver quality medical care supported by experienced clinicians and modern clinical facilities.
